Content Marketing III: Joan Rivers, Legal Weed and the Art of Aesthetic...
Ice-bucket challenges, legalized marijuana and last week’s death of Joan Rivers — what do they have in common or, for that matter, with marketing cosmetic surgery? (Yes, Rivers was a big fan of...
View ArticleContent Marketing IV: Sometimes Long and Deep Trumps Short and Sweet
Six-second Vine videos, 140-character tweets and listicles that substitute snark and attitude for substance and useful information. Sometimes it seems like the Internet was expressly designed to cater...
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Infographic Friday: Quick Tips for Supercharging your SERP Status (Content...
It is probably the ultimate conundrum of the Internet as we know it: With the rise of blogs, social media, smartphones and DIY video, we are in danger of drowning in digital content. Yet, at the very...
View Article3 Steps to Successful Content Curation (Content Marketing VI)
Direct mail is a fast-track to the recycle bin, the Yellow Pages work better as a doorstop and Internet users are essentially blind to banner ads. If you want to reach today’s aesthetic consumer —...
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Infographic Friday: Doctors Who Blog Can Reap Big-time Benefits
Call it the curse of the blinking cursor: After a long day of surgeries, consults and practice management, you could be forgiven for deciding that you have neither the time nor inclination to confront...
View Article5 Ways to Generate More Traffic on Your Practice Website, Part II
As a busy aesthetic professional, you probably have neither the time nor the inclination to delve deeply into the technical factors that influence how well your practice website ranks when people are...
View ArticleMarketing to Millennials: A Fresh Approach for Younger Patients
The times, demographically speaking at least, they are changin’. In fact, according to figures from the U.S. Census Bureau, Millennials will overtake Baby Boomers as the largest age group in the...
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Low Brand Awareness for Aesthetic Products Presents a Challenge — and...
Brand awareness. According to Wikipedia, it’s the extent to which a brand is recognized by potential customers and is correctly associated with a particular product. For companies like Lego or L’Oreal...
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Infographic Friday: Looking for a Recipe for Great Content Marketing? Think...
With Thanksgiving less than a week away, it’s safe to say that most people are probably thinking more about eating turkey than consuming content. But that’s no reason to let your content marketing...
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Responding to Negative Reviews III: Sometimes the Best Response Is to Change...
Let’s face it. Having done your best to help a patient, you have every right to be dismayed when you discover they’ve posted a scathing online review. As previous posts have noted, there are...
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